Website Traffic

Tuesday, November 08, 2005

Dynamic vs Static URL's

There are two different types of links your site can use, dynamic and static.

Here is an example of a dynamic link:

http://rad5.com/phpBB/viewtopic.php?t=9&sid=007097ade2c34dc3e7976e44542f538f
&acd=95857746437483&mip=938773666377282837427976e8f



You are better off not using these types of links.

The more “&” signs and the more numbers and letters the less likely you will get indexed by the search engines.

This is a static link:

http://www.rad5.com/2005/10/testing-rss-feed-services.html

This is the type of link that you want your site to have, it gives you the best chance to get indexed with the search engines and is likely to rank higher. Plus it is readable by humans and from time to time people will read your link.

If you were interested in RSS feed services, which of the 2 links would you click on?

Some time ago crawlers did not index addresses with query strings (addresses with a “?” in them). This has changed and it is not that hard to find addresses with all kinds of strings, and session ids.

Since there are tons pages indexed with a question mark in the URL that’s not the problem it once was. Now the problem is having a session ID after the question mark.

In the middle of the 1st link above you see “&sid=007” this stands for session id, and may cause a problem with some search engines.

Another problem may be if the URL contains too many variables after the question mark.

It seems that Google indexes dynamic URLs just fine and ranks them right along with other URLs, unless there is:

  • A long number after the question mark

  • An "id=" in it which might indicate a session ID

  • Several “&” signs

If you check Google and Yahoo you will see there are not many sites ranking well with a session id. So my guess is that they do not get included as easy and when the do get included they do not rank as well.

So the bottom line is don't use dynamic URLs (URLs with question marks in them). If you have dynamic URLs on your website think about trying to get rid of them if you’re interested in search engine traffic.